Hertz revealed it was using one of the recognition units at Hartsfield-Jackson International Airport as part of its Fast Lane initiative to speed up service and improve security.
Tech upgrades in car rentals come with privacy concerns, both in terms of company information security and the basic rights of a customer base that books vehicles.
Technology in the car rental business and other facet of the travel industry has changed the way they do business. Speed and convenience are now crucial.
The biggest technological demand in the car rental industry these days is connectivity, which so far has been great for cost reduction.
Hertz is at the top of the car rental industry when it comes to airport-based customer service, thanks to enhanced technology and service.