What seemed like a novelty back then has since become compulsory for marketing, promotion and even revenue generating, meaning if you’re not on this virtual bandwagon, you’re behind.
Many companies in the industry have paired up with fleet management software developers to create high-tech platforms.
If a recent series of contracts granted to car rental firms at Dulles International Airport in Washington D.C. are any indication, alternative energy vehicle leasing will be more prominent in the future.
As car rental subscriptions continue to be a solution in helping the industry adjust to the changing economic landscape, one executive believes the notion might help companies in a number of ways.
MaaS could open up a range of opportunities for car rental companies like Enterprise, which could benefit from increasing revenues from people who give up vehicle ownership for renting a vehicle.
A ResearchAndMarkets.com report predicts that the worldwide rental car industry will experience a CAGR of 7.5 percent within 5 years, citing environmental concerns as a major driver of that increase.
In the wake of car rental companies Enterprise and Hertz introducing subscription packages to their customers, industry experts believe such a move just might be what the doctor ordered.
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The Motor Vehicle Rental Modernization Act will force such companies to abide by current laws that affect car rental companies like Enterprise, Avis, Hertz and Budget, which could balance the scales.
Car rental companies seem to be exploring the Netflix route: charge a monthly subscription and offer a variety of packages according to what types of vehicle models available and amenties.